Our friends at realbrandlove.com have put together an excellent video underscoring why you would want to create your own website versus using social media outlets only. These are some things I stress to my clients regularly. Nothing beats having your own website and here are the reasons why:

1: Enhanced credibility 2: Increased value - i.e., your business/brand is more valuable with a website 3: Heightened flexibility & control - over your content, transactions, etc. 4: Better communication - because you have more control over your content, you are able to communicate better with your customers 5: Detailed analytics - so you can see who visits your site, where they are from, etc; and tailor your marketing campaigns accordingly